It is a word we hear often within the social media world. It describes the a relationships you are trying to build and nurture with family, firends or potential customers  You must not only send messages but be able to receive and respond to messages as well. Traditional marketing is one way communication. Social media is a tool for two-way engagement.

 

You must produce content that will resonate with your followers/fans/friends. It's basic but say it again another way...The more the viewer can identify with what you post, the more likely they will be to share or reply (thus engagement).Be sure content is easy to consume and respond to via mobile devices. Mobile is has become THE mainstream way for consumers to view and engage.

 

This is where daddyLo media can offer advise, guidance and implementation. Here are just a few tips to increase engagement;

 

• Find content that will resonate with your followers/fans/friends 

• Be sure content is easy to consume and respond to via mobile devices

• Post photos and videos 

• Post some clever questions 

• Show that you are listening by responding to each and every comment on your Social Profile (Facebook, Twitter, etc.)

• Be sure you have created multiple ways to share easily 

• Include a little humor

• Pay attention to the calendar 

 

This list is by no means exhaustive. It's just a short list in hopes of inspiring you to engage. We also hope it has inspired yout to engage with daddyLo media to help you navigate through the ever changing world of social media. We offer a collective 40 years of experience. Just click the button to set up a time we can talk.